Loyalty Program Solutions

Maximize your service community customers’ loyalty

Acquiring a new customer can be 5-25x more expensive than growing a relationship with an existing one. Our identity-driven loyalty program solutions help you maximize retention and extend Customer Lifetime Value (LTV) throughout the customer lifecycle.

Include Your Loyalty Program in Your Identity Marketing Strategy

Adding a premium, affinity-based benefit to your loyalty program deeply strengthens the emotional connection between high-value service professionals and your brand. You can thank military, healthcare workers, and first responders for their service with a premium discount combinable with your loyalty points — incentivizing them to become your most valuable, long-term customers.

Experience Loyalty Rewards Program Success with WeSalute

We work with you to design and deliver targeted rewards programs tailored to specific consumer tribes, administered seamlessly through our Lifecycle API. Your customers receive a frictionless, conversion-optimized experience that reduces churn, lowers acquisition costs, and fuels deep brand loyalty to drive exponential growth.

Our Solutions for Loyalty Programs

Step 1

Create the ability to combine earning standard loyalty program points with your premium affinity discount, or offer exclusive, zero-party data-driven point multipliers for your service community customers.

Step 2

Leverage WeSalute ID™ for sub-second, carrier-authoritative eligibility verification, ensuring the secure and seamless integration of your premium offers directly into your loyalty ecosystem.

Step 3

Accelerate your marketing efforts and enhance the long-term performance of your service group loyalty programs by utilizing our Lifecycle API for personalized, automated engagement.

Rewards Program Success Stories with WeSalute

Airlines

Today’s travelers have plenty of choices when it comes to air travel. When your premium offer combines both a discounted fare and loyalty points, you can retain a customer for life. Plus, by offering frequent traveler points alongside premium fares to these dedicated communities, you show them the respect and recognition they deserve.

Currently, our airline partners follow our targeted loyalty program strategy, including JetBlue, Breeze Airways, Alaska, Hawaiian, and Southwest. They also share points with other top global airlines, such as American Airlines, ANA, British Airways, Japan Airlines, Air Canada, Air China, Cathay Pacific, Emirates, Qantas, Singapore Airlines, and many more.

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Retail

Our omnichannel identity marketing and redemption solutions enable retailers to seamlessly bundle their existing loyalty programs with their premium service discounts. CVS/pharmacy purchases made through our program accrue points in its ExtraCare loyalty program. ExtraCare has over 70 million cardholders and is the largest retail loyalty program in the country.

Wendy’s also creates premium offers with customized loyalty incentives for our members through its WendyMail loyalty program and mobile app.

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Hotels

Our premium savings with Choice Hotels and Wyndham Hotels & Resorts enable our members to receive both loyalty points and a discounted room rate when booking directly through the hotel. Service community customers who book discounted hotel rates via third-party travel sites, on the other hand, are often unable to earn points on their stay.

Other hospitality leaders participating in our program include American Airlines Vacations, which powers premium package savings on top brands such as Marriott, Hyatt, Hilton, and many others, while earning American Airlines points. Other names WeSalute partners with include Couples Resorts and Innisbrook Resort for high-end travelers, alongside trusted ...

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