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Retain your military customers’ loyalty

Acquiring a new customer can be 5-25x more expensive than growing a relationship with an existing one. Our military customer loyalty program solutions help create retention success throughout your customer lifecycle.

Include Your Loyalty Program in Your Military Discount Strategy

Adding an exclusive military benefit in your loyalty program further strengthens the relationship between your military customers and your brand. You can thank veterans for their service with a military discount combinable with your loyalty points to incentivize them to be your most valuable customers.

Experience Loyalty Rewards Program Success with WeSalute

We work with you to design and deliver the best rewards program tailored to your military customer administered through our Lifecycle API. Your military customer receives a seamless experience that reduces churn and fuels loyalty to drive enhanced revenue and growth.


Our Solutions for Loyalty Programs

Step 1

Create the ability to combine earning loyalty program points with your military discount or offer an exclusive loyalty point offer for your military customer.

Step 2

Use our military verification technology to check military customers eligibility and seamless integration of exclusive military offers into your loyalty program.

Step 3

Extend your marketing and enhance the performance of your military customer loyalty programs with our Lifecycle API.

Rewards Program Success Stories with WeSalute


Today’s travelers have plenty of choices when it comes to air travel. When your military offer combines both a discounted fare and loyalty points, you can retain a customer for life. Plus, by offering frequent traveler points for discounted military fares to your customers, you show them the respect and recognition they deserve.

Currently, all nine of our airline partners follow our loyalty program strategy, including United, JetBlue, Alaska, Hawaiian, Southwest, Lufthansa, Austrian Airways, Swiss Air and Brussels Airlines. They are also part of the world’s leading airline points consortiums, such as Star Alliance, or share points with other top airlines in the world, such as American ...

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Our military discount marketing and redemption solutions enable retailers to bundle their existing loyalty programs with their military discount. CVS/pharmacy purchases made with their Veterans Advantage discount accrue points in its ExtraCare loyalty program. ExtraCare has over 70 million cardholders and is the largest retail loyalty program in the country.

Other retail partners who stack loyalty points with our military discount include Foot Locker and Target. Wendy’s also creates exclusive military offers with loyalty incentives for our members through its WendyMail loyalty program and mobile app.

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Our military savings with Choice Hotels and Wyndham Hotels & Resorts enables members to receive both loyalty points and a discounted room rate when booking directly through the hotel. Military customers who book a discounted hotel rate via discounted third-party travel sites, on the other hand, are unable to earn points on their stay.

Sabre, the leading technology provider in the global travel industry, also engages with Veterans Advantage as a way for its hotel parters to offer their military customers loyalty points on their hotel stays. Sabre hotel partners worldwide can customize Sabre’s online booking platform to offer a military discount redeemable with the VetRewards Card and ...

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