Veterans Advantage is becoming WeSalute. Learn More.

Who We Are

WeSalute, founded as Veterans Advantage, enhances the lifestyles of our military community members by advocating with our partner brands for the creation of exclusive offers that recognize their service. Our Military Customer Experience Cloud™ provides technology solutions for WeSalute Business customers to deliver comprehensive digital experiences to military audiences.

WeSalute is a registered public benefit corporation (PBC) that provides you and your company with marketing, media and technology services to acquire and retain verified military customers. We are a veteran-founded, owned, and operated company dedicated to helping you give back to the veteran community. With us, you can thank your customers for their service every day, while providing easy and secure redemption of your military discounts and savings online, by phone, in apps and point of sale.


What We Do

We partner with top brands to make exclusive offers for the greater military community. Our partners gain invaluable access to our built-in customer base, joining a rich group of brands who’ve done the same. Together, we form a mutually beneficial coalition that aims to recognize the greater military community.

How do WeSalute together? Through a seamless verification system and expert marketing. With distinctive products and programs that ensure ROI, keep data secure, and make tracking offer performance easy. And by providing an exceptional customer service experience, end to end. We unify our partner coalition under one common objective: to thank the greater military for their service.

WeSalute works with you to create exclusive military offers that are promoted through omnichannel marketing to acquire incremental new revenue. Through our proprietary technology, we provide you with military verification services to verify your customer eligibility and protect your offers from fraud or dilution. We bring you nearly 20 years of direct expertise in the building of military marketing programs for businesses nationwide and a reach of more than 1.2 million social media followers to make sure your military market offers are targeted, used, and effective.


Our Legacy of Trust

Top retail brands and major travel providers rely on us to create and market their military offers with trust and integrity. We have a longstanding track record of successfully delivering customer acquisition and retention with exclusive military offers. Since 2001, major Fortune 500 and Internet Retailer 500 companies have turned to WeSalute to promote their retail and travel military discounts worldwide.

Engaged Community

Our engaged customer base and partner coalition combine to create a strong network effect

Market leadership & expertise

Expert offer creation for the greater military community

Best-in-class marketing

Marketing that skillfully presents offers and content to a customer base we know better than anyone

Security that's unsurpassed

Complete data privacy for both partners and customers