Who We Are

WeSalute, founded as Veterans Advantage, is a premier Identity Marketing SaaS platform that enhances the lifestyles of our broader service community — including military, nurses, medical professionals, first responders, educators, and students. We advocate with our partner brands for the creation of premium offers that recognize their dedication, providing WeSalute Business customers the advanced technology to securely deliver targeted, connected commerce experiences to this expanded audience.

WeSalute is a registered public benefit corporation (PBC) that provides you and your company with the marketing, media, and technology solutions needed to acquire and retain verified customers using consented, zero-party data. As a veteran-founded, owned, and operated company, we are deeply dedicated to helping you give back to those who serve our country and our communities. With us, you can deliver A Real Thank You® to your customers every day, providing easy and secure redemption of your premium discounts online, by phone, in apps, and at the point of sale.

What We Do

We partner with top brands to turn premium offers into a high-yield customer acquisition channel. Our partners gain invaluable access to our built-in customer base, joining a rich coalition of brands with one common objective: to recognize and reward the broader service community while driving exponential growth.

How do we salute together? Through WeSalute ID™, our frictionless verification suite, and an active omnichannel marketing engine. We deliver distinctive products that lower customer acquisition costs (CAC), extend customer lifetime value (LTV), keep data secure, and provide an exceptional, sub-second customer service experience, end to end.

WeSalute works with you to create premium offers that are actively promoted through algorithmic discovery to acquire incremental new revenue. Through our proprietary technology, we provide you with carrier-authoritative verification services to instantly confirm customer eligibility across all affinity groups, building immediate emotional connection at checkout. We bring you over 25 years of direct expertise in building targeted marketing programs for businesses nationwide, supported by a reach of more than 1.2 million social media followers to make sure your offers are targeted, used, and effective. As part of our commitment to maximizing member value, our partner ecosystem also features WeSalute Travel, our private, members-only booking portal that delivers guaranteed wholesale rates on hotels & resorts, car rentals, and global luxury cruises.

Our Legacy of Trust

Top retail brands and major travel providers rely on us to create and market their premium offers with trust and integrity. We have a longstanding track record of successfully delivering high-intent customer acquisition and retention. Since 2000, major Fortune 500 and Internet Retailer 500 companies have turned to WeSalute to securely promote their retail, travel, and lifestyle discounts worldwide.