In 2004, Continental Airlines wanted to add to its official government fares, a new military leisure fare for active duty, veterans and their family members. Partnering with Gordon Bethune, the former CEO of Continental Airlines, WeSalute, founded by Veterans Advantage, helped create the first discounted military fare for leisure airline travel in the nation.

After Continental's 2013 merger with United, we earned the opportunity to continue to market our member discount with the world’s third-largest airline. 

United markets its 5% military discount to our members on its highly trafficked Deals & Offers page on United.com. Here, military customers can enroll and get verified in real time using our military verification service without leaving their ticketing session. WeSalute markets United’s military discount on our website in the WeSalute Marketplace.