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In 2012, CVS wanted to drive more qualified military and veteran traffic to its online store at The CVS team partnered with Veterans Advantage to create a 10% off military discount for VetRewards members.

Due to the success of its initial campaign, CVS increased its VetRewards discount to 20% off every purchase plus free shipping. The new military offer is available year-round and is fully stackable with other online promotions.

CVS promotes new VetRewards member enrollment for its offer online at Once the military customer is enrolled, the military discount is automatically applied to their online store purchases. No coupon code is necessary.

Veterans Advantage hosts access to as a private store in our Military Discount Marketplace. CVS customers are qualified through our military verification services before they can shop. We provide secure redemption that prevents fraud and discount dilution while delivering an outstanding CVS military customer experience.