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In 2010, 1-800-Flowers sought to enhance its retail marketing strategy by creating an exclusive military discount. The 1-800-Flowers team partnered with Veterans Advantage to create a new retail solution that would extend its 30% employee discount to active duty military, veterans and a 25% to their family members as a VetRewards Exclusive. 

1-800-Flowers has recently expanded its offerings to include 20% off 1-800-Flowers purchases for Veterans Advantage’s free subscriber base. Once a customer uses our military verification services to confirm customer eligibility, the military discount can be redeemed online or by phone across the entire family of 1-800-Flowers brands.

1-800-Flowers uses Veterans Advantage discounts as its only outside brand promotion on the 1-800Flowers site, and its partner sites, including 1-800-Baskets,, Cheryl's Gourmet Cookies, Popcorn Factory, Harry & David, Simply Chocolate, Stockyards, Wolferman's and Personalization Universe. In turn, we promote each brand's military offer in our Military Discount Marketplace on

As a result of its retail military marketing strategy, today 1-800-Flowers experiences consistent year-over-year revenue growth with new military customer acquisition and retention. 

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